NRDC Action Fund
The NRDC Action Fund works to elect environmental champions who stand up to polluters' agendas on Capitol Hill, and they need funding to do it. As part of their recent campaign to recruit new donors, the NRDC Action Fund took to social media.
NRDC came to Mixology for custom music and sound design to bring urgency and motivation to the outreach campaign, as well as their new brand identity video. We combine hip beats with classic strings to create an emotional connection between the listeners' anger at climate change and positive feelings of doing something to help.
The social media spots were each tweaked for the platform they appeared on, and all presented a simple proposition: If you are upset about climate change, you should donate to the NRDC. You can watch the brand video above and the Snapstory below.